Apple Single Profit Is 14 Times The Average Profit Of Domestic Brands, Ultra-small Rice 75 Times

According to the latest report of Counterpoint's third quarter 2017 market monitoring project, the strong performance of Korean brands Samsung and Chinese brands in the third quarter of 2017 drove up 13% of the global mobile phone overall profit. The cumulative profits of domestic brands for the first time in just over a quarter of more than 1.5 billion US dollars.

Prior to this, most of the profits are only shared by Samsung and Apple. In recent years, domestic brands are among them. The growth of domestic brand profits is mainly due to good investment consolidation. It adds a combination of high-end smartphones to further improve the supply chain. To Huawei, for example, even if the positioning in the high-end market, but its strategy is obviously through the infiltration of high-end market to maximize profits.

Neil Shah, Counterpoint's research director, said that, of course, Apple continues to account for nearly 60% of the largest share of the smartphone industry. However, this ratio lost 86% over the same period last year. The same period last year, Samsung Galaxy Note 7 defeat suffered losses. Although Korean companies are increasing their demand for the Note 8 and mid-range J-Series, they only receive nearly 25% of the profits from the global handset industry. Apple sold more than $ 150 profit for each iPhone sold, and the profit of this quarter will continue to grow with the iPhone X-series high price strategy. Not to mention the market for 256GB version of the iPhone X have higher demand, profitability can be imagined.

In the third quarter of 2017, Apple accounted for 60% of the total profit in the mobile handset market, followed by Samsung. Relevant personnel predict that in the fourth quarter of 2017, Apple's iPhone X sales continued to rise with its profit may be further enhanced. The strong return of Samsung in the third quarter, the introduction of Note 8 series, while the S8 series is still strong performance.

Domestic brand Huawei achieved a 67% profit increase in the third quarter of 2017 as it expanded its business expansion in the price range. For example, the average selling price of Huawei's smartphones rose 6% from the same period of last year driven by its Mate and P-series. At the same time, OPPO, Vivo ranked fourth and fifth in the global mobile phone profit, mainly based on their performance in the Chinese market.

Although millet strong return, mobile profit growth of 41%, but still lags behind the market leader. Most of the main shipments of millet is still low-end models. At present, millet launched the Mi Mix 2 or Mi 6 series of high-end models to expand higher market profits.

Apple's stand-alone profit is 5 times that of Samsung, which is about 14 times the average profit of domestic brands. In the third quarter of 2017, Apple's stand-alone profit was $ 151.

Globally, Samsung is the most abundant model in the same price range, the choice is more extensive. The company reported a profit of $ 31 in the third quarter of 2017. Domestic brands such as Huawei, Oppo and Vivo, stand-alone profit performance is very similar, about 15 US dollars. Compared with other domestic brands, millet stand-alone profit of 2 dollars lower.